Jessie Ware, an amazing music artist released a video for the ever so catchy
110% produced by Julio Bashmore.
It is no ordinary video it consists of fantastic fashion, intimate shots of nature and the beauty of Jessie Ware.
The song has always been a favourite of mine since last year, and I always envisioned what the video would have been like based on the lyrics, but never imagined it too be so simple yet so effective.
Jessie Ware for those that do not know is an English singer/ songwriter signed to PMR records, she has sung for SBTRKT and has been called "the missing link between Adele, SBTRKT and Sade". Her debut album Devotion peaked at number 5 on the UK Album Chart, which was released on the 20th August 2012.
The song is so peaceful, it feels to me like the future of music. The fashion in this video also seems futuristic the structured shoulders and long flowing dresses. Also a blast from the past with trends from the 70s fluffy jumpers and high waisted skirts.
Jessie Ware does not fail too impress in this video, directed by graphic designer Kate Moross.
Jessie Ware will be playing at the Electric Brixton on Tuesday 13th November 2012. The tickets are priced at £12.50, and are available on ticket master the link is below.